The Objective
To drive awareness, engagement, and online registrations for German language courses across the Gulf region—with a focus on performance-based campaigns that convert interest into action. Omnireach Digital was tasked with planning and executing a three-phase, multilingual digital marketing strategy from January to June 2025 as part of an ongoing collaboration with the Goethe-Institut Gulf Region.
Our Strategy
- UAE as the primary conversion market
- Oman as a secondary awareness and traffic market
- A media mix across Meta, YouTube, and TikTok
- Testing static vs. animated vs. AI-generated video content
- Language variation (English vs. Arabic)
- Targeting diverse age and gender demographics
- Each campaign phase was designed to scale learnings from the previous campaigns.
Services Provided
- Funnel Strategy & Media Planning
- Campaign Setup & Optimization (Meta, TikTok, YouTube)
- Static, Traditional & AI Video Creative Production
- A/B Testing & Language Localization
- Performance Reporting & Learning Implementation
The Results
+284%
Website Purchases (from 26 to 100)
+560%
ROAS (January to June)
0%
Budget Increase
Our strategy emphasized cultural relevance, language accessibility, and localized execution, resulting in messaging that truly resonated with the diverse audiences of the Gulf Region.
Performance Growth Across Campaigns
Website purchases grew from 26 to 100, a 284% increase
ROAS improved by over 560% from January to June
UAE consistently outperformed Oman in conversions
Creatives That Convert
Static Images: Outperformed reels for direct conversions across all three campaigns
AI-Generated Videos: Drove exceptional engagement. Two AI video variations, one longer, one shorter, were designed to tell a clear, emotionally engaging story. Together, they received over 1,000 likes on YouTube within 14 days, making them top-performing assets in the June campaign.
Reels: Effective for top-of-funnel awareness, especially on TikTok and Instagram
Channel Highlights
- United Arab Emirates (Primary Market) Meta campaigns drove 100 purchases in June alone
- Cost per click reduced to €0.20 by June
- Oman (Secondary Market) High reach and clicks, especially on Facebook and YouTube
- Generated over 24,000 clicks per month in April and June
- YouTube (UAE + Oman) Average CPV of €0.00, making it highly cost-effective
- UAE view-through rate reached up to 75%
- TikTok (UAE only) Used for awareness and youth engagement
- Reached over 800K users with minimal spend
Final Takeaway
By continuously optimizing creative formats, channel strategies, and language choices, Omnireach helped the Goethe-Institut Gulf Region go from a modest 26 purchases in January to a record-breaking 100 purchases in June—tripling their performance without increasing the budget.
Two AI-generated video variations—one longer, one shorter—were designed to tell a clear, emotionally engaging story. Especially on YouTube, this format proved highly effective: together, the videos received over 1,000 likes within just 14 days, showcasing the power of AI-driven storytelling to spark real viewer engagement.
A special thank you to Svea Lang and the team at Goethe-Institut Gulf Region for their trust, collaboration, and kind approval to share this success story publicly. 💙
We’re looking forward to a continued, impactful partnership in the months ahead!
