Challenge
Services Provided
- Social Media Content
- Social Media Marketing Management
- SEO: Content Strategy, Copywriting & Blogs, Link Building
- Performance Marketing: GDN, Facebook, Instagram, Twitter, Snapchat, TikTok Ads
- Markets and Languages: Operating in UAE, KSA, Kuwait, and Qatar, we navigated the diverse landscape with content tailored in both English and Arabic.
- Social Media Content Creation: Harnessing the visual allure of beauty, we strategically used diverse content formats across platforms, creating a powerful presence on Facebook and Instagram.
Achievements
94,000+
FACEBOOK PROFILE LIKES
8,000+
INSTAGRAM FOLLOWERS
80,000+
IG POST ENGAGEMENTS
Our focused approach showcased the regional product range, emphasizing unique selling propositions while adopting a tone that resonated positively with the audience.
Influencers Activities
In the realm of influencer marketing, Swiss Cosmetic Brand witnessed substantial engagement, with 40 influencers contributing to activities that garnered over 1 million views. The strategic collaboration with influencers proved effective in reaching a wider audience and establishing a strong brand presence.
Followers’ Growth
Emphasizing the growth of followers on social media platforms proved instrumental in enhancing visibility. This approach not only granted access to advanced tools but also positioned the brand more prominently, fostering a viral effect across various social media channels.
Digital Marketing Ads Achievements: Objectives
The primary objective of the digital marketing ads was to disseminate information about Swiss Cosmetic Brand’s products in KSA, UAE, Qatar, and Kuwait. The ultimate goal was to direct the audience to third-party websites for online product purchases.
KPIs: Reach & Conversions
Key Performance Indicators (KPIs) were optimized through meticulous testing, including the identification of the best creative types, target countries/languages, and gender preferences for each platform. The standout platforms in terms of conversion rates included Snapchat (15%), Facebook (25%), and Instagram (21%).
SEO Achievements: Objectives
SEO efforts focused on improving organic visibility and Google ranking while increasing website visitors through various techniques such as link building, ranking relevant keywords, and optimizing content.
KPIs: Website Users, Impressions, Keyword Ranking
Since June 2021, there has been a remarkable surge in both organic and direct traffic, with new users and sessions increasing by 7000%. The website now ranks for over 700 keywords, with over 50% securing a top 10 position on Google.
Digital Marketing Overall Results
Digital Marketing Overall Results
By establishing local social media pages, Swiss Cosmetic Brand developed a unique local connection in the Middle East, resulting in more effective and personalized engagement. This approach created a stronger sense of community, had a more significant impact, and improved conversion rates.
Brand Perception Enhancement
The ability to communicate with customers in their language and time zone, coupled with faster response times, significantly improved Swiss Cosmetic Brand’s brand perception. Today, Swiss Cosmetic Brand Middle East is perceived as more credible, trustworthy, and responsive among its targeted audience.
Achievements Summary
- Increased brand awareness and cultivated a loyal audience
- Guided thousands of users across various digital channels to the website
- Generated hundreds of monthly conversions through performance ads
- Improved organic visibility, ranking, and Google website traffic
- Client Satisfaction: The success of local content creation and achievements has garnered recognition and inspired the Swiss Cosmetic Brand Global Office in Switzerland, which acknowledged the Middle East region’s efforts as the Best Visionary of the Brand.
Ongoing Partnership
As the voice of Swiss Cosmetic Brand in the region, Omnireach Digital remains committed to further developing and enhancing the brand’s presence.
