In the realm of digital marketing, few areas showcase the creativity of marketers like the field of SEO. From the familiar Organic SEO to the intriguingly named Barnacle SEO, the landscape is filled with a numerous terms that can leave even the experienced professional feeling overwhelmed. Fear not, for in this educational article, we will unravel the complexities of SEO terminology and explore the four fundamental types of SEO, accompanied by a deep dive into the 14 most widely adopted SEO services and their associated deliverables.
THE FOUR TYPES OF SEO
1. On-page SEO
On-page SEO, also known as on-page optimization or on-site SEO, revolves around enhancing individual web pages to secure higher rankings in Google search results and drive organic traffic. Unlike off-page or technical SEO, on-page optimization is conducted on a page-by-page basis, focusing on helping search engines and visitors understand the content’s relevance to specific search queries. Think of on-page SEO as the quality assurance phase of SEO, ensuring that articles meet the criteria for publication.
Key components of on-page SEO include content optimization, keyword integration, title tag and meta description enhancement, proper use of robots tags, image optimization, internal and external linking, URL slug optimization, and structured heading tags.
2. Off-page SEO
Off-page SEO, also known as off-site optimization, encompasses tactics performed outside your domain to build trust, credibility, and authority, thereby improving organic search rankings. It addresses the question of how others perceive your website’s relevance and credibility in your industry. Off-page SEO activities include link building, brand signals, and vertical search rankings (Barnacle SEO).
Key elements of off-page SEO include acquiring backlinks from reputable sites, establishing brand mentions on authoritative platforms.
3. Technical SEO
Technical SEO is dedicated to optimizing the performance of your website from a technical standpoint, ensuring seamless crawling, indexing, and rendering by search engines. A crucial aspect of technical SEO is to provide a positive user experience. Technical SEO involves elements like crawling and indexation, website speed, structure and hierarchy, mobile friendliness, duplicate content management, XML sitemaps, URL structure, HTTPS security, Core Web Vitals, and structured data (schema markup).
4. Local SEO
Local SEO is a specialized subset of SEO tailored for local businesses, aiming to boost rankings for search queries with local intent. In addition to on-page, off-page, and technical SEO, local SEO involves targeting Local Pack and Maps results. Success in local SEO requires optimizing Google My Business (GMB) listings, managing citations for NAP (Name, Address, Phone Number) consistency, and soliciting and managing customer reviews.
THE 14 MOST POPULAR TYPES OF SEO SERVICES
SEO services can be broadly categorized into three main types, each aligning with the four core types of SEO:
Foundational SEO Services:
- Keyword Research
- Technical SEO Audit
- On-page Setup
- Competitor Analysis
- Website Blog Content
Off-page SEO Services: Link Audit
- Link Building
- Linkable Asset Creation
- Guest Blogging
- Content Marketing
- Barnacle SEO
Local SEO Services: Citation Building
- Review Acquisition and Management
- Google My Business Optimization
TYPES OF FOUNDATIONAL SEO SERVICES
Foundational SEO services are generally project-based initiatives that, once implemented, require periodic monitoring. Examples include:
1. Keyword Research
Keyword research involves finding and analyzing keywords relevant to your products or services, helping you rank for them on search engines. It explores factors such as keyword difficulty, search volume, search intent, content requirements, competitor rankings, and estimated keyword value.
2. Technical SEO Audit
Similar to a diagnostic machine for a car, a technical SEO audit identifies issues in the technical foundation of your website. It covers aspects like site structure, page speed, duplicate content, user experience, crawlability, mobile-friendliness, security, structured data, and Core Web Vitals.
3. On-page Setup
On-page setup involves optimizing an entire website based on keyword research. It includes a website audit, meta tag optimization, header tag optimization, internal linking, keyword optimization, and content development.
4. Competitor Analysis
Competitor analysis evaluates the performance of competitors in terms of SEO. It includes research on competitor SEO performance, backlink analysis, and benchmarking.
5. Website Blog Content
Creating and maintaining a blog is a critical aspect of SEO. Blog content creation services encompass content strategy, writing, editing, on-page optimization, and social media publication.
Types of Off-page SEO Services
Off-page SEO services primarily revolve around link building, with additional strategies to enhance online presence:
6. Link Audit
A link audit examines the health of your link profile, providing insights into the quality and quantity of referring domains. It includes analyzing links, recommending cleanup and opportunities, and generating backlink reports.
7. Link Building
Link building aims to increase the quality and quantity of backlinks to your website. This involves white hat, black hat, or gray hat tactics, with services like guest blogging, creating linkable assets, manual outreach, and link reclamation. Omnireach Digital utilizes only white hat tactics.
8. Linkable Asset Creation
Linkable asset creation focuses on producing high-value content that naturally attracts links. This strategy involves creating content collaboratively, promoting it strategically, and reaching out to potential sources for backlinks.
9. Guest Blogging
Guest blogging entails writing articles for reputable publishers to secure editorial backlinks. Services often include network access to writers and publishers, strategizing, writing, and publishing guest posts.
10. Content Marketing
Content marketing is a continuous process of creating, promoting, and distributing high-quality content across digital channels. It forms the foundation for sustainable link building and includes various services like content creation, promotion, distribution, and social media marketing.
11. Barnacle SEO
Barnacle SEO, or vertical search optimization, involves attaching your business listing to larger platforms ranking for valuable keywords. This strategy includes review acquisition, customer feedback strategies, email marketing, and link building.
Types of Local SEO Services
Local SEO services cater to the unique challenges faced by local businesses in achieving visibility:
12. Citation Building
Citation building ensures consistent business information across the web, contributing to trustworthiness in the eyes of both customers and search engines. Services may offer automated citations through platforms like Yext or manual citation creation by companies like WhiteSpark or BrightLocal.
13. Review Acquisition and Management
Review acquisition services have evolved from physical review cards to digital solutions managed by software like BirdEye, SignPost, GatherUp, or Soci. These services facilitate obtaining customer reviews on platforms such as Google, Yelp, or Facebook.
14. Google My Business Optimization
Google My Business (GMB) optimization services include auditing GMB listings, verifying profiles, optimizing profiles with categories, photo uploads, posts, local citations, and managing GMB reviews.
In Conclusion
Navigating the diverse world of SEO may seem like decoding a foreign language, but armed with this comprehensive guide, you’re equipped to understand the details of the four core types of SEO and the multitude of services designed to execute them. If you seeking to enhance your SEO or a business aiming to engage an SEO agency, this article serves as your roadmap through the dynamic landscape of SEO strategies and services.
